← All work Project · Enquiries & sales · Web · any small business

Every enquiry answered in seconds, and every lead worked.

NoClutterCRM brings WhatsApp, email, and website chat into one workspace, with an AI agent that replies, qualifies, and hands buyers to a person. We built it from scratch and maintain it today. It also runs the chat and the enquiry forms on this website.

ProjectNoClutterCRM
IndustryProperty, clinics, coaching, agencies, services
What we builtCRM, AI sales agent, shared inboxes, attribution
StatusEarly access, maintained by us

Inside the product.

Captured from a demo workspace. Names, messages, and figures are illustrative.

NoClutterCRM
Conversations: WhatsApp, email, and website chat in one inbox, with the AI agent handing over

Conversations: WhatsApp, email, and website chat in one inbox, with the AI agent handing over

NoClutterCRM
Pipeline: every deal with its conversation attached

Pipeline: every deal with its conversation attached

NoClutterCRM
Reports: revenue, pipeline, response times, and where contacts came from

Reports: revenue, pipeline, response times, and where contacts came from

The problem

Small businesses lose leads in the gaps: a WhatsApp message answered the next morning, a website chat nobody saw, an email follow-up that never went out because the rep was busy. The CRM, if there is one, sits apart from the conversations and gets updated when someone remembers.

The owners we talk to don’t want a bigger CRM. They want the enquiry answered now, the serious buyers found, and a person brought in at the right moment.

What we built
  1. One workspace for every channel — WhatsApp on the official Business API, email from your own domain, and website chat, in shared team inboxes.
  2. An AI sales agent — replies on WhatsApp and website chat around the clock, in the lead’s language, answering only from sources you approve: your website, documents, FAQs, and price lists. When it doesn’t have a confirmed answer, it says so.
  3. Qualification and handoff — budget, need, and timeline captured in conversation; buyers handed to your team with a briefing attached, and any rep can take over.
  4. Pipeline and follow-ups — each conversation attached to its deal; scheduled follow-ups cancel themselves when the lead replies.
  5. Attribution — which Meta ad produced each lead and deal, from first click to close, with a tracking script that also records website enquiries. This site uses it.
  6. Connectors — Google, Microsoft, Meta, Cloudflare, and ChatGPT and Claude connectors, with workspace isolation and least-privilege access.
What it changed

An enquiry that arrives at 9pm gets a useful answer at 9pm, the buyer’s needs are on their record by morning, and the team starts the day with the serious ones. The CRM is up to date because the conversations are the CRM.

NoClutterCRM is in early access with a free trial. We run it: hosting, support, and the AI and channel integrations as they evolve.

nocluttercrm.com ↗See it on a free consultation →

Enquiries waiting until morning?

Tell us how enquiries reach you today. We’ll show you what an answer in seconds, and a lead that never goes cold, could look like.

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